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Instagram has more than 1 billion monthly active users and more than 500 million daily active users.

Instagram is the second most accessible network in the world after Facebook, and people spend 53 minutes a day searching on Instagram.

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There are at least 25 million business accounts on Instagram.

90% of Instagram users follow at least one business account and 83% of them say that this social network has helped them find new products and services.

More than 83%

Instagram users buy or search for the required products on Instagram

More than 1 billion

There are active users on Instagram

More than 90%

Instagram users follow a business page

Clearly, Instagram is no longer just for personal use, and companies and businesses are using it to generate more content, hire new talent, showcase products, and impact audiences.

Instagram also helps you increase your brand awareness and introduce your new products. Eighty percent of Instagram users place an order based on what they find on the platform. Instagram allows you to sell your product to customers in a friendly and reliable environment without any hassle.

Well, now with all these good and attractive statistics, you may still have doubts about entering this platform, or you may not be familiar with its environment and you may not be able to use it well; That's why this guide has been prepared for you to have the best performance on your business page.

In this article, you will learn the following topics 

How to create a trading account?

Types of Instagram posts

Instagram marketing strategy

The best Instagram tricks and exercises

Statistics Analysis and review of Instagram page

How to advertise on Instagram

How to create a trading account?

Before we begin, we must say that Instagram was created for instant content ; So in order to stay in touch with your audience, you need to invest the time and money to post regularly .

The best way to keep your audience active is to keep your page up to date, and here are some great ways to build a successful Instagram profile.

If you have not yet installed the Instagram software, download it from Google Play and the App Store and remember that you can search and view posts in the web and desktop versions; But to upload content, you need mobile software.

Download Book 7 Marketing Techniques with Instagram

Instagram setup and settings

When you open the Instagram application for the first time, there are two ways to create an account in front of you:

1- Login with Facebook account and 2- Register using email or mobile phone.

Download Book 7 Marketing Techniques with Instagram

If you want to create an Instagram account for the first time, click on the sign up button like the image above.

To create a business account, it is better to use your business email to register so that your account is not linked to your personal Facebook or personal email.

In the next step, you must enter the information and details about your account. In the mobile number or email field, enter the phone number or email you have access to. For better security of the Instagram page, it is better to consider a separate email or mobile number for the Instagram account. In the Full Name field, be sure to enter the exact name of your business so that visitors know you and remember that this is the name that is displayed in the bio field and not your username.

Choose your username or telegram so that it is recognizable. If your business name is already registered on Instagram, try to use at least the first part of your business name in the username. Do not worry about any of these; Because you can change it later in the settings.

Download Book 7 Marketing Techniques with Instagram

How to optimize your Instagram account?

Now is the time to choose the right profile picture. Profile picture is the first impression on your visitors and why should I put this fits the brand image and vision of your video.

Paige works best for a business logo or other relevant images and keep in mind that Instagram automatically all the profile pictures to the circle of the is; So consider enough space for this topic.

The next important step Paige Bio Interface Center is only 150 characters can be accommodate; So the main goal should be to be clear, direct and very simple about who you are and why people should follow you. About their business audiences with a notable characteristics explain because you can not search Instagram widow, worried about hashtags or keywords do not.

In Bio you can tell your followers that a particular job; Such as following a hashtag or visiting your website; Bio Instagram because the only place that you can use in a clickable URL and redirect traffic to an external website to mind.

That's why most businesses Bio Interface Center link your Instagram constantly update them. If you want to add a URL to your Bio Interface Center you must have a short link, such as Bitly or Goo.gl use to make your space seem cluttered the way so you can easily Statistics input of your website as well as access via Instagram.

To edit all the things that were told by clicking edit profile on the homepage of its Iniesta can change.

For more information, you can download the book "How to reach 10,000 followers in 6 months in the first step?" With audio file for free.

Manage Instagram settings

Finally, let's take a look at your account settings. Tap the three lines on the top right and then click on the setting option .

In this section you can manage tasks such as changing the password, viewing the posts you liked, the option to enable notifications, and so on. Here are some settings you need to change from the beginning.

story settings : In this section, you can specify the people who can see your story or how to replay them. Our suggestion is to let all followers see and replay your stories to increase your brand activity. To access these settings, click on privacy and then story in the settings section.

Instagram Marketing

 

Change your account to a business account : This gives you access to some advanced features such as easy access to followers, the ability to view Instagram statistics, and the ability to promote content. Your business page must have a Facebook business page to transfer it to Instagram. To make this change, click on the account in the settings and then select the Switch to Professional Account option.

Now in this section, click on the option to switch to a business profile and rent your pages to Instagram. Now, by selecting a Facebook page, your Instagram will become a business page and the relevant and required information will be transferred from Facebook.

Private Account : This is a part of the settings for privatizing or publicizing your page, which Instagram automatically opens your page publicly, and we suggest that you do not change it for a business, because people should post your posts without any obstacles. See and follow you if needed.

Make sure the privacy section and the Account Privacy option are turned off.

Comments: In this section, you can hide comments and comments that contain specific words, and to do this, you must type and select those specific words and keywords from the privacy section and the Comments section, and then turn on this feature.

Add Instagram accounts : You can add up to 5 Instagram accounts to your software and easily navigate between them without logging in and logging out. To do this, click on Add Account in the settings and enter the username and password of the page you want to add, and then click on your username and password to enter it on your profile page and select the second account.

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Types of content on Instagram

Post Types Instagram

Now that you've created your Instagram account and personalized it, it's time to share your great content that Instagram lets you upload photos, videos and stories.

Pictures

The most common type of post on Instagram is a photo; So when posting images, be sure to put variety on your agenda so that your audience is familiar with the variety of your products and brand. Also keep in mind that people are looking for specific and engaging content on Instagram; So be sure to take good photos, not clear promotional photos. To improve this, try to upload images of your business culture and atmosphere and do not constantly post images of products.

For example, Nike Instagram has pictures of the products of this great company; But most of the posts on this page are about athletes, concerts and events promoting Nike.

Take a look at Instagram and you will find that there are many ideas for posting. Take notes and combine different ideas with your brand spirit and be creative.

Posts Behind the

These posts are for parts of your work that your audience and customers do not usually see; For example, take a good photo of one of your commanders working in the office and post it, and it is very important that this photo does not look fake and is completely Yahweh; But at the same time, it has become attractive and professional.

Photos behind the scenes

Repost from commanders

Great content to share can be instagram in front of your eyes and that is your employee posts. Reposting photos that your employees have posted on their personal pages can add credibility and appeal to your business. This will not only make your audience more active in your brand; They also have a stronger connection with your employees.

E- learning

Posting educational content on your business page will help you build trust. Tutorials can be tips for building, how to use a product or service.

Educational content is viral and helps you brand and attract.

For example, cooking pages are an example of this business /

Influencer post

Using the reputation of a particular influencer can go a long way in promoting your brand. In these posts, the influencer you are looking for is usually working with your product, so you can get more people to your business.

For example, in this image, you can see that Goal Zero took a photo of Alex Hanold, a famous rock climber and photographer using the brand's solar charging station, and shared it on his page. In this way, not only the Goal Zero audience sees this image; More than 500,000 followers of Alex also see this image and get acquainted with Goal Zero.